The Best Western franchise, with its corporate headquarters in Phoenix, Arizona, stands as a symbol of quality, reliability, innovation, and customer satisfaction in the global hospitality industry. With over 4,700 hotels spread across 100 countries, Best Western has evolved into a powerhouse brand that serves millions of travelers each year. The following blog will explore its history, business model, and significance of the Best Western franchise. The main focus will be on its growth in Europe and how it continues to make progress.
Best Western Hotels
The Origins and Development of the Best Western Franchise
The establishment of the Best Western franchise began in 1946 in California, United States and its founder was M.K. Guertin. Originally starting as a small network of independent hotel operators, united by a shared commitment to hospitality, who referred guests to each other’s properties. Later on it quickly transformed into a pioneering model for the modern hotel franchise. By the 1960s, Best Western became the largest motel chain in the industry. Their main strong focus was on consistent service and customer satisfaction.
In 1978, the brand expanded into Europe under the name Best Western International, marking a significant step in the Best Western development strategy. The expansion brought the franchise to key markets like the United Kingdom, Germany, and France. Therefore, strengthening its position as a global hospitality leader. Today, Best Western Hotels & Resorts has a diverse portfolio under the BWH Hotel Group. Thus, offering business owners the tools and support needed to succeed in the competitive hospitality industry.
BWH Hotel Group: Expanding Choices for Travelers
Under the umbrella of the BWH Hotel Group, Best Western has expanded its offerings with 19 distinct brands to suit different traveler needs. These include:
- Best Western Premier: A luxury-inspired experience with elegant design and premium amenities.
- Best Western Plus: Mid-range hotels with enhanced comfort and modern facilities.
- SureStay Hotel Group: Budget-friendly options with a focus on value and reliability.
Furthermore, by addressing evolving traveler expectations, Best Western remains a leader in the competitive hospitality industry. In comparison to traditional hotel chains, this allows Best Western to offer various options to travelers seeking anything from budget-friendly accommodations to upscale, luxury-inspired stays.
Key Benefits of the Best Western Franchise Model:
- Global Brand Recognition: Best Western is a trusted name in hospitality, with a strong reputation for quality and service.
- Marketing Support: From award-winning digital campaigns to loyalty programs like Best Western Rewards, franchisees gain access to tools that drive bookings and enhance visibility.
- Flexible Agreements: The Best Western franchise agreement is known for its competitive fees and shorter contract terms compared to other major hotel chains.
- Training and Support: Franchisees receive ongoing training and operational support, ensuring brand standards and customer satisfaction are consistently met.
By offering a collaborative yet independent approach, Best Western empowers hoteliers to focus on delivering exceptional guest experiences while reaping the rewards of a globally recognized brand.
Corporate Responsibility: Supporting Local and Global Communities
Best Western’s commitment goes beyond providing exceptional hospitality. Notably, through initiatives like the Better World Fund and partnerships with organizations like World Vision and the Red Cross. Thus, Best Western contributes to disaster relief, education programs, and sustainability efforts worldwide.
Moreover, in Europe, Best Western’s corporate responsibility aligns with guest values. The reason for that is because that’s where travelers increasingly prioritize ethical and eco-friendly business practices. As a result, the brand’s efforts further enhance its reputation as a socially conscious and reliable choice in the hospitality sector.
Best Western Premier Natalija Residence: A Gem in Belgrade
A shining example of the Best Western franchise in Europe is the Best Western Premier Natalija Residence in Belgrade. This hotel embodies the brand’s commitment to excellence, offering a perfect blend of modern design, personalized service, and authentic local charm.
Additionally, strategically located in one of Europe’s most dynamic cities, Natalija Residence provides travelers with exceptional amenities, including:
- Elegant, modern rooms tailored to business and leisure guests.
- A welcoming atmosphere, ideal for relaxation and productivity.
- Access to the global standards of Best Western while delivering a uniquely local experience.
Indeed, for travelers visiting Belgrade, Best Western Premier Natalija Residence ensures a memorable and reliable stay that reflects the essence of the city and the brand.
Why Choose the Best Western Franchise?
The Best Western franchise continues to lead the hospitality industry by offering a unique blend of global brand strength and independent ownership. Furthermore, its innovative business model, strong presence in Europe, and commitment to corporate responsibility makes it an ideal choice for hoteliers and travelers alike.
Alternatively, independent hotel owners seeking to grow their business can leverage Best Western’s extensive resources without compromising their individuality. In comparison to other franchise models, Best Western offers flexibility and ongoing support, which makes it particularly appealing.
Whether you are an independent hotel owner looking for growth opportunities or a traveler seeking exceptional stays worldwide, Best Western delivers reliability, comfort, and quality on every step of the way.
Best Western’s presence in Europe continues to grow, offering travelers a diverse selection of accommodations while supporting independent hoteliers. Moreover, its commitment to innovation and corporate responsibility positions Best Western as a global leader in hospitality.
For anyone traveling to Belgrade, the Best Western Premier Natalija Residence is only 15 minutes away from the Nikola Tesla airport and it delivers a world-class experience tailored to modern expectations.